Monthly Archives: May 2011

Module 2: Mashups

Mashups are interactive Web 2.0 applications that utilise content retrieved from external data sources to create new and innovative services Application Programming Interfaces (APIs) The API permits web communities to create an open architecture for sharing content and data. As … Continue reading

Posted in mashup, Module 2, Web 2.0 | Tagged , , | Leave a comment

Module 2: Blogs and Microblogging

Blogs Simple and prolific. Adopted by subject librarians in university libraries with mixed results due to content and frequency of posts. I chose WordPress to host my Online Learning Journal based on a seminar I attended whilst at RMIT where … Continue reading

Posted in Blogs, Module 2, Twitter, Web 2.0 | Leave a comment

Module 1: Web 2.0 Social Networking and the social life of information

Begins with an exploration of definitions of Web 2.0 through Wikipedia, O’Reilly and Youtube Key points Wikipedia: McAfee’s SLATE acronym and also consider Tim Berners Lee assertion that Web 2.0 is simply a ‘piece of jargon’. O’Reilly’s Web 2.0 Meme … Continue reading

Posted in Module 1, Web 2.0 | Tagged | Leave a comment

Mashup: Book Depository

An example of a mashup: Book Depository Live Hypnotic viewing as a map of the world moves around highlighting real time book purchases through Book Depository (free postage). No wonder Amazon UK have started to offer free postage to Australian … Continue reading

Posted in mashup | Tagged | Leave a comment

OLJ M4: developing a social media marketing strategy

I discovered information about the social media marketing at the University of Melbourne library whilst researching for the first assignment. A ten person committee oversees the Facebook and Twitter accounts. If I was in a position to advise the current … Continue reading

Posted in Academic Library, marketing, Module 4, OLJ TASK, social media, social media policy | Tagged , , | Leave a comment

5 myths about the ‘Information Age’ by Robert Darnton Originally published in The Chronicle of Higher Education (April), Darnton, a librarian at Harvard University, dissects what he considers to be misconceptions about the Information Age. The following is my contraction of his article: The book … Continue reading

Posted in Information Age | Tagged , , | Leave a comment