Begins with an exploration of definitions of Web 2.0 through Wikipedia, O’Reilly and Youtube
Wikipedia: McAfee’s SLATE acronym and also consider Tim Berners Lee assertion that Web 2.0 is simply a ‘piece of jargon’.
YouTube: definition as easy as nailing a jelly to the wall, good explanation of mash-ups.
The web can be seen as a social space with an incredible adoption rate. Popularity due to:
- Ease of use
- Inter connection
- Enhanced by computer technologies (wi-fi)
- Mobile devices
The pod cast (listened to half only due to poor audio quality)
Social media effects on:
- re-writing the rules of business
- the previous relationship between customer/business was prescribed
- now customers can talk about a company and its producers outside of the companies control
- companies adopt social media to have a conversation with customers,
- selection of social media determined by the type of relationship they want, so companies should question choice of everything
- technology is not the hard part, relinquishing control is (psychological revolution)
- the lecturer does not relinquish authority by adopting social media
- teaching can be enhanced by its adoption.
- Develop a culture of sharing
- ‘Stop hugging data’ Tim Berners Lee.