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Category Archives: OLJ TASK
OLJ M4: developing a social media marketing strategy
I discovered information about the social media marketing at the University of Melbourne library whilst researching for the first assignment. A ten person committee oversees the Facebook and Twitter accounts. If I was in a position to advise the current … Continue reading
Posted in Academic Library, marketing, Module 4, OLJ TASK, social media, social media policy
Tagged Facebook, Twitter, yammer
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OLJ M5: development of social media policies in organisations
Option B Purpose of the policy Clearly define what the policy is for and who it is aimed at and include information about legal requirements. Be positive and encourage employees to use it. Make the policy available. Don’t bury it … Continue reading
Posted in OLJ TASK, social media policy
Tagged authenticity, brevity, transparency, Twitter, value
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OLJ M3: Library 2.0
Building Academic Library 2.0 Comments made by Meredith Farkas In relation to the University of Melbourne Library Know your users Rather than create random Facebook pages, Twitter accounts and blogs actually conduct a survey to ascertain what library users are … Continue reading
Posted in Academic Library, Library 2.0, Meredith Farkas, OLJ TASK, social media, Twitter, Web 2.0
Tagged 23 Things, blogs, catalogue, learning culture, librarians, RMIT, Uni Melbourne
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